KlaviyoGeeks
The podcast for brands, marketers, and operators who want to unlock the full power of Klaviyo.
This show covers everything Klaviyo does — and everything it can do. From advanced email and SMS strategies to loyalty programs, review systems, subscriptions, custom integrations, and more.
We dive deep into real retention strategy:
→ Popups, RFM, segmentation, CLV
→ Lifecycle mapping & customer journeys
→ Tech stacks, CRM workflows, and revenue-focused automations
→ Profits over pretty emails. Strategy over spam.
Whether you’re using Klaviyo as a true B2C CRM or stitching it into your broader marketing ecosystem — this is your playbook.
No fluff. No recycled advice. Just real tactics that drive revenue.
KlaviyoGeeks
S1.Ep7 - The #1 Growth Metric in DTC (It’s NOT ROAS)
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Most D2C brands chase ROAS and miss the real driver of growth: profitability. In this episode, Valentin Kuznetcov breaks down finance-led retention, margin clarity, and the frameworks 8-figure brands use to scale sustainably.
And if you want to go deeper, Valentin just dropped his new book Beyond ROAS — a must-read playbook for founders and marketers who want to stop chasing vanity metrics and start building truly profitable brands.
👉 Get Valentin's book here: https://move-the-needle.circle.so/beyond-roas?utm_source=youtube&utm_campaign=klaviyogeeks
💬 Drop a comment below!
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@klaviyogeeks
klaviyogeeks.com
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