KlaviyoGeeks
The podcast for brands, marketers, and operators who want to unlock the full power of Klaviyo.
This show covers everything Klaviyo does — and everything it can do. From advanced email and SMS strategies to loyalty programs, review systems, subscriptions, custom integrations, and more.
We dive deep into real retention strategy:
→ Popups, RFM, segmentation, CLV
→ Lifecycle mapping & customer journeys
→ Tech stacks, CRM workflows, and revenue-focused automations
→ Profits over pretty emails. Strategy over spam.
Whether you’re using Klaviyo as a true B2C CRM or stitching it into your broader marketing ecosystem — this is your playbook.
No fluff. No recycled advice. Just real tactics that drive revenue.
KlaviyoGeeks
S1.Ep8 - Unlocking CRM Growth: Max Holland’s Klaviyo Playbook
Max Holland, Senior CRM Manager at Castore (and formerly at The Hut Group’s MyProtein), joins us on Klaviyo Geeks to talk bold lifecycle plays, retention strategy, and what it takes to actually move the needle in CRM.
From being one of the first brands to test Klaviyo’s new Omniverse features (WhatsApp, RCS, campaign builder) to prioritizing what matters most in a crowded roadmap, Max doesn’t hold back.
Expect real talk on loyalty, creative execution, CRM mistakes he’s learned from, and the bold experiments he’s running in 2025.
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